Batukara District is the largest producer of cayenne pepper in Muna Regency, so it requires marketing channels that are profitable and fair. The aim of this research is to examine the distribution channels for fresh cayenne pepper from Batukara District and analyze the total margin and farmer share for each. Data was collected through face-to-face and by telephone. Data was analyzed descriptively qualitatively and quantitatively. The results of this research show: (1) The marketing channels for fresh cayenne pepper from Batukara District are: (a) Channel 1.a, starting with producers, collecting traders from Batukara District, wholesalers in Kendari City, retailers in Kendari City, ending to consumers in Kendari City; (b) Channel 1.b, starting with producers, collecting traders from Batukara District and Wakorumba District, wholesalers in Ambon City, retailers in Ambon City, ending with consumers in Ambon City; (c) Channel 2.a, starting with producers, collecting traders from Batukara District, retailers in village markets in Batukara District, ending with consumers in the Batukara District area; (d) Channel 2.b, starting with producers, collecting traders from Labuan, retailers at Labuan Market, ending with consumers in Wakorumba District; (e) Channel 3, starting with producers, retailers at Raha Central Market, ending with consumers in Raha City; (2) The total margin is an average of Rp. 33,000,-/kg; (3) Farmer share is an average of 60.93%.

U.D. Wuna Barakati is the only Moringa tea producer in Muna Regency. Competition among Moringa leaf processed beverage businesses continues to increase. So, U.D. Wuna Barakati must implement an appropriate marketing strategy, including a marketing mix strategy. This research aims to describe the implementation of the Moringa tea marketing mix strategy at U.D. Wuna Barakati. The components of the marketing mix are limited to 4P, namely Product, Place, Promotion and Price. Primary data was collected using observation, questionnaires and in-depth interviews, while secondary data was collected through documentary studies. The data was analyzed descriptively qualitatively, through three main steps, namely data reduction, data presentation, and verifying and concluding. The research results show that in general, the implementation of the Moringa tea marketing mix strategy at UD. Wuna Barakti is relatively good. However, there are several problems that do not support the competitiveness of the business and therefore need to be fixed simultaneously, namely: (a) single product variant, (b) low monthly sales value; (c) distribution area coverage is not yet optimal; (d) prices at the consumer level are relatively high; (e) the audience for online marketing promotions is not yet optimal; and (f) the issue of one price policy.