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Development of tourism objects with ADO-ODTWA, IFE, EFE at Muara Indah Beach Kota Agung, Tanggamus
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Abstract
The attraction of a tourist attraction must have its own uniqueness and development strategy compared to other tourist attractions. The research aims to identify types of tourism; analyze tourist attractions with ADO-ODTWA; and develop strategies for the development of tourist areas through IFE and EFE Analysis with a SWOT matrix approach at Muara Indah Beach. The research was conducted from November to December 2024 at Muara Indah Beach, Tanggamus Regency. Data collection techniques are carried out by observation, questionnaires, interviews, and literature studies. The types of tourist attractions at Muara Indah Beach are divided into types of nature tourism, cultural tourism, and sports tourism. The results of the ADO-ODTWA assessment obtained The results of the assessment show that the variables of Attraction of Tourism Objects and Service Management fall into the “Not Feasible” category; variables of Accessibility, Conditions Around the Area, Supporting Facilities and Infrastructure, and Availability of Clean Water, fall into the “Feasible” Category. The results of the entire assessment of the ADO-ODTWA variable Muara Indah Beach are in the “Good to Develop (B)” category. The development strategy found that the IFE and EFE analysis is in the Grow and Develop position. Internal Factors and External Factors found that the score results are >2. The most important strategy to be carried out at Muara Indah Beach is the SO (Streght Opportunity) Strategy. SO strategies (1) build partnerships with relevant agencies; (2) maximize tourism opportunities; and (3) increase the number of visitors to the beach.
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Bibliographic Information
Cite this article as:
-
Submitted
19 February 2025 -
Revised
5 March 2025 -
Published
16 March 2025 -
Version of record
16 March 2025 -
Issue date
31 May 2025
-
Discipline(s)
Manajemen Wilayah Pesisir dan Laut
Keywords
Copyright
Copyright © 2025 Edi Efendi, Nur Efendi, Hari Kaskoyo, Erna Rochana, Abdullah Aman Damai. Sangia Research Media and Publishing. Production and hosting by Sangia (SRM™). This article is distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License.
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