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Volume 12, Issue 2, October 2019, Pages 266-271 | Cite as
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Strategi Implementasi Sistem Informasi Ketertelusuran ISO 8402 pada Rantai Pemasaran Ikan Bandeng (Chanos chanos, Forskal)

1
Universitas Islam Lamongan, Jalan Veteran 53 A, Lamongan – Jawa Timur, Indonesia.
2
Universitas Islam Lamongan, Jalan Veteran 53 A, Lamongan – Jawa Timur, Indonesia.
3
Universitas Islam Lamongan, Jalan Veteran 53 A, Lamongan – Jawa Timur, Indonesia.
4
Universitas Islam Lamongan, Jalan Veteran 53 A, Lamongan – Jawa Timur, Indonesia.
Corresponding Author
https://doi.org/10.29239/j.agrikan.12.2.266-271
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Abstract

Jangkauan pemasaran ikan bandeng Lamongan sudah berskala ekspor, untuk konsumsi maupun umpan pancing ikan tuna. Sebagai produk global, maka tuntutan untuk menerapkan ketertelusuran merupakan kewajiban bagi para eksportir. Penelitian bertujuan menemukan strategi implementasi ketertelusuran ISO 8402 pada rantai pemasaran ikan bandeng Lamongan. Metode penelitian deskriptif, data diperoleh melalui survey terestris yang hasilnya diberi pembobotan. Pengamatan dilakukan di pasar ikan Kaliotik – Lamongan yang omzet pemasarannya lebih dari 300 Ton per hari pada bulan Oktober 2018 s/d Mei 2019, terhadap responden yang secara dipilih sengaja merupakan pelaku bisnis lebih dari 10 tahun. Analisis data berjenjang yaitu: matriks shift share, klasterisasi pembobotan, perhitungan statistik; sedangkan untuk menemukan strategi informasi ketertelusuran menggunakan Analisis Akar Masalah. Hasil analisis Y = 0,026 + 1,462 X signifikansi 99,8%, r square 89 dan adjusted r square 91menunjukkan sistem informasi ketertelusuran sangat berpeluang diterap-kembangkan,. Nilai shift share gap antara ketidak tauan teknologi informatika terhadap keyakinan untuk mampu menyusun data informasi telusur asal usul ikan 16,5 dengan skor tertinggi 89,0 dan skor terendah 72,5 menunjukkan bahwa para pedagang dan pemilik ikan bandeng sudah menguasai penggunaan perangkat android guna menerapkan ketertelusuran. Strategi implementasi sistem informasi ketertelusuran ISO 8402 pada rantai pemasaran ikan bandeng dapat diterap-kembangkan melalui 3 cara yaitu: (1) melakukan pelatihan kepada pelaku usaha yang dilakukan oleh unsur penyuluhan, (2) mempererat pendekatan mentoring antara penyuluh dengan pelaku usaha, (3) penyusunan kesepahaman dengan industri mengenai insentif harga bagi produk tertelusur.

Keywords

Strategi implementasi Sistem informasi Ikan bandeng Ketertelusuran Pemasaran Milkfish Traceability Marketing
These keywords were added by the authors and not by machine. This process is static and keywords cannot be updated except using algorithms or other reasons.

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Funding Information

Islamic University of Lamongan

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Soedrijanto, A., Mas’ud, F., Mauladi, K.F., & Prihartini, E.S., 2019. Strategi Implementasi Sistem Informasi Ketertelusuran ISO 8402 pada Rantai Pemasaran Ikan Bandeng (Chanos chanos, Forskal). Agrikan: Jurnal Agribisnis Perikanan 12(2): 266-271. https://doi.org/10.29239/j.agrikan.12.2.266-271
  • Revised

    Not available

  • Accepted

    Not available

  • Published

    4 November 2019

  • DOI

    https://doi.org/10.29239/j.agrikan.12.2.266-271

  • Publisher Name

    Sekolah Tinggi Ilmu Pertanian Wuna

  • Print ISSN

    1979-6072

  • Online ISSN

    2621-0193

  • Discipline(s)

    Perikanan

Subject

  • Strategi implementasi
  • Sistem informasi
  • Ikan bandeng
  • Ketertelusuran
  • Pemasaran
  • Milkfish
  • Traceability
  • Marketing
  • These keywords were added by the authors and not by machine. This process is static and keywords cannot be updated except using algorithms or other reasons.

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