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Agrikan: Jurnal Agribisnis Perikanan

Research article
Efficiency Marketing of Smoked Fish in Lingga Regency

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Abstract

Utilization of fishery in Lingga Regency is fresh fish  and processed into smoked fish as we known ikan  salai. The smoked Fish raw material is  Fringescale sardinella (Sardinella Fimbriata).  Specifically, this research is to know : (1) the marketing distribution channel of  smoked fish in Lingga Regency, (2) the marketing efficiency of smoked fish in Lingga Regency. The research was conducted in September - December 2021. In the Lanjut, Berindat, Persing, and sedamai village, Singkep Pesisir District, Lingga Regency. The results of the study show is  there are 2 marketing channels . Marketing channel 1,   the margin amount is Rp. Rp28,462,   fishery share is 34,62% and marketing  efficiency is 0,57%.   Marketing channel 2,  the margin amount is Rp 13,750, fishery share  is 75, 42%, and marketing efficiency is 0,74%. The value of marketing efficiency is 0.57% and 0.74%. The marketing channels of smoked fish  in this area is efficient.

Keywords

Marketing channel
Smoked Fish
Sardinella fimbriata

Funding Information

Program Prioritas Riset Nasional Tahun Anggaran 2021 sesuai Keputusan Direktur Sumber Daya Nomor 2463/E4/RA.00/2021 tentang Penerima Pendanaan Prioritas Riset Nasional Pada Perguruan Tinggi Tahun Anggaran 2021 dengan kontrak Nomor 030/E4.l/AK.04.PRN/2021.

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Creative Commons LicenseThis article is distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-sa/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

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No ethical approval required for this article.

Competing interest

No conflict of interest has been declared by the authors.

Supplementary files

Data sharing not applicable to this article as no datasets were generated or analysed during the current study, and/or contains supplementary material, which is available to authorized users.