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Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil

Full Length Article
Hybrid event strategy for the fishing community (Case study of the fisherman community of Beba hamlet, Takalar regency during the Covid-19 pandemic)

Under a Creative Commons license
Open Access


This study examines the concept of Hybrid Event as a new strategy that is considered reliable enough for fishing communities in Makassar to face new normal conditions. New economic spaces have been created for fishermen and UMKM fishermen who have been affected by Covid-19. The old economic spaces are no longer reliable because they are constrained by laws and regulations from the government that require restrictions on social distancing and physical distancing. The purpose of this study was to analyze the readiness of the fishing community and fishermen UMKM actors in Beba, Tamasaju Village, North Galesong District, Takalar Regency to enter business era 4.0 in the midst of the Covid-19 pandemic and assist the realization of government policies in providing socio-economic protection to fishing communities and as well as UMKM fishermen in Makassar. The resulting output is in the form of four (4) main strategies: first, combining physical and virtual meetings, so that fishermen's businesses and businesses and fishermen's UMKM continue to run in various different atmospheres. Second, health protocols such as maintaining physical distance and social distance are not violated and at the same time the pace of economic activity of fishing communities and fishing UMKM can still run normally. Third, empowering fishing communities and fishing UMKM  in using appropriate information technology. And fourth, the government's budget policy for fishing communities and fishing UMKM that are oriented to the provision of appropriate information technology


Hybrid Event Strategy
Appropriate Information Technology
Fishermen and MSME Fishermen
Community development


Funding Information

Kementerian Riset dan Teknologi/Badan Riset dan Inovasi Nasional

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Supplementary files

Data sharing not applicable to this article as no datasets were generated or analysed during the current study, and/or contains supplementary material, which is available to authorized users.